It is roughly defined as the area in which the Huastec people had influence when their civilization was at its height in the Mesoamerican period. Today, the Huastecs occupy only a fraction of this region with the Nahua people, now the majority indigenous group. However, those who live in the region share a number of cultural traits, such as a style of music and dance, along with religious festivals such as Xantolo.
The region is home to some of the best waterfalls in Mexico, and is ripe for outdoor adventure. An ecological paradise offering a variety of ecotourism attractions, where activities center around the town of Ciudad Valles, which is nestled into the Sierra Madre Oriental. White river rafting, rappelling, hiking, kayaking, mountain biking, and camping are all practiced along the numerous rivers and lagoons in the area.
In the heart of the Huasteca region are the towns of Tamazunchale, Tamasopo and Tamuin. This area is characterized by its beautiful aquatic features – as well as its archaeological sites, Mayan ruins and preserved cultural heritage. The popular swimming and diving hole, Media Luna, is also located here..